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Holiday Fun Facts
| Holiday Preparations | |
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This year, most malls will begin decorating for the holidays on ... |
Nov. 1 |
| The percentage of malls that are decorating for holidays other than Christmas: |
10% |
| The holiday song played most frequently last year was ... | "Jingle Bells" |
| The second-most frequently played song was ... | "White Christmas" |
| The average number, per mall, of full-time seasonal employees hired by management in 1998: | 1.3 |
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The average number, per mall, of part-time seasonal employees hired by management in 1998: |
5.7 |
| The percentage of malls that will advertise for the 1999 holiday season on the Internet: | 40% |
| Santa Claus at the Mall | |
| The average number of full-time Santas employed per mall in 1998: | 1.2 |
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The average number of part-time Santas employed per mall in 1998: |
2.8 |
| Santa Claus will arrive at most malls on ... | Nov. 20 |
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The percentage of malls that will mark Santa's arrival with a special event: |
79% |
| The most
common method of arrival will be ... (other methods include on a fire engine, during magic shows or by horse-drawn sleigh) |
A parade |
| The average number of children who visited Santa Claus, per mall, in 1998: | 9,993 |
| Sales & Services | |
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The percentage of marketing
directors projecting that sales at their mall will increase |
80% |
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On average, marketing directors foresee sales increases of... |
6% |
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The day during the 1998 holiday season that had the highest mall vehicle traffic was... |
The Saturday before Christmas
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The percentage of malls that will offer gift wrapping services in 1999: |
82% |
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Among malls that offered gift-wrapping services and had figures available, the median number of gifts that were wrapped, per mall, during the 1998 holiday season was ... |
5,909 |
| The percentage of malls that will offer mall gift certificates this year: | 93% |
| The average amount in gift certificates sales, per mall, during the 1998 holiday season: | $359,770 |
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Holiday Spirit |
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| The percentage of malls that will be hosting charity events this holiday season: | 81% |
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Major charitable organizations benefiting from mall holiday fund-raisers include: |
Salvation Army, Toys for Tots |
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A variety of local charities will also benefit from mall charity events including: |
Hospitals, schools, food banks, shelters |
| Millennium Celebrations | |
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The percentage of malls that are planning a millennium-related event: (events/activities include family-oriented First Night celebrations, time capsules, fashion shows, gift with purchase promotions and sales) |
24% |
Source: International Council of Shopping Centers (ICSC)
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